Meet Our Team

Sandy & CarolOur People have genuine sales, leadership and customer service experience, as well as solid training and or market research background. Clients can be assured that In the Know’s team is made up of experts, who understand the specialized needs of their clients, and who have the ability to bring their unique perspective to the table.

Sandra (Sandy) Sager, BSc., CACE - President

“Seeing the potential in others and helping them to achieve that potential is the cornerstone of my life’s work.”

Sandy SagerSandy Sager is a dynamic sales and customer service professional who wants nothing more than to help your people - and through them your business - to succeed. She has worked with hundreds of organizations, across a broad range of industries, to produce customized solutions that have helped these companies grow.

A professional facilitator, Sandy brings a wealth of real-world knowledge and experience to each of her energetic and informative training sessions. Prior to starting In The Know, she spent 13 years in the trenches of an international business forms supply company, ultimately rising into a senior management position.

When you introduce Sandy’s customized training programs to your employees, you also receive the benefit of her training-focused achievements, including (but not limited to) Professional Selling Skills III; Effective Motivational Management; Predictive Index Administrator; Superior Sales Management; Unique Management Training; Basics of Selling; Fish Philosophy and Superior Sales Management.

She believes that customer feedback is also an essential part of the sales cycle and as a result has developed many Mystery Shopping programs and Customer Feedback surveys that provide organizations with experiential data that can be used for training needs assessment, strategic planning and organizational change.

In addition, Sandy earned her CACE (Certificate of Adult & Continuing Education) from the University of Manitoba, fully certifying her to present training programs which enhance the effectiveness of her own and others’ workforces.